1. To interpret the theories and concepts that form the basis of communication and media studies with a critical perspective.
2. To possess fundamental written, visual, and verbal knowledge about content production processes, technical equipment, and software used in both traditional and new media.
3. To follow current developments in communication technologies.
4. To use communication technologies in line with the needs and expectations of the sector in which one operates in the fields of media and related industries.
5. To have professional and ethical responsibility grounded in democracy and human rights.
6. To use acquired knowledge, skills, and competencies in ways that generate social benefit and contribute positively to society.
7. To possess the professional knowledge and skills required to seek employment within the opportunities provided by communication technologies.
8. To develop attitudes and behaviors related to lifelong learning.
9. To organize artistic, cultural, and social events that also encompass new media and communication technologies.
10. To develop holistic strategies for content production and management, interaction, and engagement within the scope of digital communication.